Salem’s Quest for Growth: From Historic Roots to a Thriving Destination

Salem, New Hampshire, has a rich history that has shaped its transformation into one of the state's most vibrant communities. Originally settled in the 1600’s as part of Massachusetts, it became an independent New Hampshire town in 1750. For much of the 20th century, Salem was best known for attractions like Canobie Lake Park, a beloved amusement park entertaining families since 1902, and Rockingham Park, a historic horse racing track that drew visitors from across New England for decades. These cultural staples gave Salem a reputation as a destination for entertainment and excitement.

However, Salem’s identity has evolved dramatically in the 21st century. The closing of Rockingham Park in 2016 marked the end of an era, but from its redevelopment, something extraordinary emerged: Tuscan Village https://tuscanvillagesalem.com/ . This sprawling, 170-acre mixed-use development has transformed Salem into a bustling hub of commerce, dining, and entertainment. Joe Faro, the visionary behind the project and founder of Tuscan Brands, reimagined the former racetrack as a world-class lifestyle destination. His commitment to excellence and community-building has positioned Salem as a regional leader in economic growth and cultural vibrancy.

Tuscan Village has been a game-changer for Salem, introducing a dynamic mix of high-end businesses, luxury residences, and exciting new experiences. Notable establishments include Tuscan Kitchen, Faro’s signature restaurant showcasing authentic Italian cuisine; LL Bean, offering outdoor gear and adventure experiences; Arhaus, a high-end home furnishings retailer; and the state-of-the-art Mass General Brigham Healthcare Center, providing top-tier medical services. Major brands like Williams Sonoma, Pottery Barn, and Pressed Café have also set up shop, making Salem a premier retail and culinary hotspot.

Adding to the appeal of Tuscan Village is The Artisan Hotel at Tuscan Village, a boutique luxury hotel that elevates Salem’s status as a premier destination. With its elegant design, world-class amenities, and a commitment to exceptional hospitality, The Artisan Hotel offers guests a refined experience in the heart of this thriving community. Its presence has further enhanced Salem’s ability to attract visitors, business travelers, and locals looking for a sophisticated staycation experience.

The economic and social success of Tuscan Village has had a ripple effect throughout the town, driving tourism, job creation, and a renewed sense of local pride. Events such as summer concerts, winter ice skating, and community festivals have solidified Salem as a place where people want to live, work, and play.

Looking ahead, Salem is poised for continued growth and success. As Tuscan Village continues to attract top-tier businesses and developers, the town is setting a new standard for smart, community-driven development. Salem’s transformation into a vibrant, modern destination proves that with vision, investment, and a commitment to excellence, a town can reinvent itself and build a future full of opportunity and excitement.

I saw the racetrack when it was closed and it was depressing; however, having now visited several of the establishments mentioned above, I can personally attest to the amazing transformation that has occurred!